Glossary
Web & AI, in plain English
No jargon for its own sake. Clear definitions of the terms behind modern websites and AI features — framed by the studio that builds them.
AI & automation
What is RAG?
Retrieval-Augmented Generation (RAG) is an AI technique that retrieves relevant information from your own documents or database and feeds it to a large language model so it can answer from facts rather than memory.
Read more →What is an AI agent?
An AI agent is a system built on a large language model that can take actions — calling tools, APIs and data sources — to complete a multi-step goal, rather than just replying with text.
Read more →What is an LLM?
A large language model (LLM) is an AI system trained on vast amounts of text to predict and generate language, enabling it to write, summarise, answer questions, translate and reason over natural language.
Read more →What is vector search?
Vector search is a technique that finds results by meaning rather than exact keywords, by converting text into numerical 'embeddings' and matching items that are closest in meaning.
Read more →Web & performance
What is a headless CMS?
A headless CMS is a content management system that stores your content and serves it through an API, leaving the front-end (the website itself) to be built separately — decoupling content from presentation.
Read more →What are Core Web Vitals?
Core Web Vitals are a set of Google metrics that measure real-world user experience — loading speed (LCP), interactivity (INP) and visual stability (CLS) — and they factor into search rankings.
Read more →What is Jamstack?
Jamstack is a modern web architecture where pages are pre-built and served as static files, with dynamic features added through APIs — making sites fast, secure and easy to scale.
Read more →What is structured data?
Structured data (schema markup) is standardised code added to a web page that describes its content to search engines — like marking up a recipe, product, FAQ or business — enabling richer search results.
Read more →What is static site generation?
Static site generation (SSG) is a technique where every page of a website is pre-built into ready-to-serve HTML at build time, so visitors are served fast, finished pages straight from a CDN.
Read more →What is conversion rate optimization?
Conversion rate optimization (CRO) is the practice of increasing the percentage of visitors who take a desired action — buying, booking, signing up — by improving the experience rather than just driving more traffic.
Read more →Let's build something worth ranking.
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